When it comes to important designers in the fashion world, we immediately think of Coco Chanel, Gianni Versace, Ralph Lauren, among others.
But what if I told you that there are underdogs out there who don’t get all the recognition they deserve?
Yes, some designers have brought a tremendous impact to the fashion universe without being noticed, perhaps even intentionally.
Hiroshi Fujiwara, Fragment Design
Fragment Design is a fashion brand created by Hiroshi Fujiwara, a very famous Japanese designer. He is super influential in Japanese and global street fashion. His brand is known for having simple yet cool clothes and accessories, mixing urban style with pop culture elements. What makes Fragment Design so important is that they collaborate with other famous brands like Nike and Converse to create exclusive collections. This drives people crazy wanting to buy these clothes. The brand is very popular in Japan and elsewhere in the world, shaping what is cool and modern in fashion today.
George & Michael Heaton, Represent
George and Michael Heaton are British brothers known for founding the luxury footwear brand “Represent.” Together, they brought an innovative approach to streetwear fashion, blending contemporary styles with premium quality. Their creations are recognized for their modern silhouettes and attention to detail. The Represent brand quickly gained prominence in the fashion industry, attracting a dedicated fan base and solidifying the Heaton brothers’ reputation as influential figures in the luxury streetwear fashion world.
Demna Gvasalia, Vetements
Known for his work as the creative director of the fashion brand Vetements and the fashion house Balenciaga, Gvasalia is recognized for his disruptive and subversive approach to fashion, challenging conventions and exploring themes such as street culture, consumerism, and contemporary identity. His collections often feature oversized pieces, exaggerated logos, and a unique blend of high and low culture elements. Gvasalia is considered an influential figure in contemporary fashion, inspiring a new generation of designers and challenging established industry norms.