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MOTTA, formerly known as Projeto Mottainai, is an upcycling high-fashion brand from Brazil, envisioned by the designer Pablo Monaquezi. In Japanese culture, “Mottainai” means “don’t waste,” but it’s more than that: it’s a life philosophy valuing everything and promoting reuse. It’s a call to avoid waste, appreciating the effort and time spent. The brand focuses on upcycling used items into unique pieces, embodying the four “Rs” of Sustainability: Rethink, Reduce, Reuse, and Recycle. The project aims to show that every clothing item has a history, emphasizing reuse. With so much material already available, their goal is to avoid waste, making each piece unique and meaningful.
MOTTA’s fashion is conscious; the brand works by giving new meaning to pieces, and their clothes have a history. This means that some of these pieces may have stains and other small defects. But it is precisely this past that makes these items special and unique. All of MOTTA’s upcycled pieces are unique, but they also reproduce models with similarity.
MOTTA, formerly known as Projeto Mottainai, is an upcycling high-fashion brand from Brazil, envisioned by the designer Pablo Monaquezi. In Japanese culture, “Mottainai” means “don’t waste,” but it’s more than that: it’s a life philosophy valuing everything and promoting reuse. It’s a call to avoid waste, appreciating the effort and time spent. The brand focuses on upcycling used items into unique pieces, embodying the four “Rs” of Sustainability: Rethink, Reduce, Reuse, and Recycle.
MOTTA’s fashion is conscious; the brand works by giving new meaning to pieces, and their clothes have a history. This means that some of these pieces may have stains and other small defects. But it is precisely this past that makes these items special and unique. All of MOTTA’s upcycled pieces are unique, but they also reproduce models with similarity.
The project aims to show that every clothing item has a history, emphasizing reuse. With so much material already available, their goal is to avoid waste, making each piece unique and meaningful.
