The brand focuses on upcycling used items into unique pieces, embodying the four “Rs” of Sustainability: Rethink, Reduce, Reuse, and Recycle. The project aims to show that every clothing item has a history, emphasizing reuse. With so much material already available, their goal is to avoid waste, making each piece unique and meaningful.

MOTTA is an upcycling high-fashion brand from Brazil, envisioned by the designer Pablo Monaquezi. In Japanese culture, “Mottainai” means “don’t waste,” but it’s more than that: it’s a life philosophy valuing everything and promoting reuse. It’s a call to avoid waste, appreciating the effort and time spent